You came tired of paying for work that doesn't ship. You leave with a plan and a partner ready to help.
1 week. $997.
A written assessment of your codebase, roadmap, and dev workflow. You get a Clarity Report, a 30-day roadmap, and a 60-day follow-up call. The $997 credits forward 30 days against any path you book after delivery, so the Audit is functionally free when you continue.
Self-serve direct checkout, or book a 30-minute discovery call first. The Audit is the universal first step. Every path below requires it.
$997/mo
Weekly call plus async access. Strategic involvement while you or your team execute the roadmap from your Clarity Audit.
Available after a Clarity Audit.
2 weeks at $4,997, or 4 weeks at $8,997
Paid up front, bounded execution. I knock things out for the duration: mega cleanup, feature rescue, vibe-coded prototype to production, or stalled-roadmap restart.
Available after a Clarity Audit.
$2,997/mo
Recurring low-touch. For founders whose features are built and whose real bottleneck is GTM, or whose codebase needs to be kept healthy rather than extended.
Restricted access. Available by recommendation after a Clarity Audit, or as a graduation path for PMF Accelerator and Scale Accelerator clients.
$5,997/mo founder's pricing (2 spots remaining), then $7,997/mo
Recurring embedded execution toward $1M ARR. One senior engineer plus an AI software factory, writing code on your behalf.
Available after a Clarity Audit.
$11,997/mo
Recurring embedded execution past $1M ARR. Upgrade from PMF Accelerator when you clear the milestone and still want me embedded.
Available after a Clarity Audit.
Start here. The universal first step for every path.
Apply the Clarity Report with your existing team.
When the team cannot quite replicate the results, I take the seat.
Then, as the product matures, the path graduates:
Book a free 30-min discovery call to walk through your situation live. If you already know the Audit is what you need, direct checkout is also available.
$997, one week of work. I review the codebase, the roadmap, the current dev workflow. You get a written Clarity Report: where time and money are being wasted, what to fix first, whether the right people are in the right seats. Plus a 30-day roadmap and a 60-day follow-up call.
The Report names the path I'd recommend for your situation. The $997 credits forward 30 days against any service I offer. You can also hand the roadmap to your existing team or your next developer as a head start. No matter what, the Audit pays for itself.
This is not a new line item. It replaces a broken one.
"Last month I was able to go on vacation for the first time in years without looking at my laptop."
Brian - Founder (ProBooks)
"We are a nontechnical founder running a tech-based business infrastructure. It was obvious we did not have a grasp of the technical framework of our business, which was somewhat unstructured and vulnerable. Since we have been working with Dustin Rea for less than 2 months now, we feel poised, in control, and quite stable with our technical infrastructure. The Dev team now understands what needs to be done and when."
Olu Ayanwale - CEO and Co-Founder (Ovaflopick)
"Dustin & team make sure to ask the right questions to get to the root of the client's problem before beginning work, which allows them to work quickly and effectively on the biggest pain points."
Isaac Askew - Founder (Ygg)
I evaluate what you have. If your developers are solid, I give them better direction and better specs. If something is not working, we fix it or replace it. You do not have to blow everything up on day one.
JavaScript, TypeScript, Node.js, Nest.js, React, Next.js, Vue, Angular, React Native, PHP, Java, Python, and most things built on top of them. 13 years of shipping across these stacks. The technology is rarely the hard part. Understanding the product and the business is.
A freelancer builds what you tell them to build. I figure out what should be built, write the spec, and build it right. You stop being the translator.
Yes. Before I write code, I write a spec in plain language. It describes what the product should do and why. You review the spec, not the code. You always know what is being built.
A fractional CTO only advises. I advise and ship. The thinking and the building happen in one seat.
Yes. That is exactly what it is for. The $997 buys you a written Clarity Report and a 30-day roadmap. If we work together on a path after, the $997 credits forward against your first invoice. If we don't, you still have a clear picture of where your product stands. Either way, the Audit pays for itself.
I do not sell paths without the Audit. The Audit is how I see what you have and write a roadmap that says whether a given path is the right fit. Without it, I am shipping fixes blind, which is not worth your monthly fee and not worth my time. The credit-forward mechanic makes the net cost zero when you continue.
No. The Audit is one week. Founder's Coaching, Maintenance, PMF Accelerator, and Scale Accelerator are month-to-month with no long-term contract. Ship Sprints are paid up front for a fixed duration.
Then we find you the right one. I help define the role, vet candidates, and onboard them into a product that is documented and spec-driven so they are productive from day one.
If for whatever reason you aren't happy with the service, I offer a full refund. I'll do my absolute best to meet your expectations, but if it's not working out within the first 30 days, I offer a full refund.
The Clarity Audit is the universal front door. $997, one week, written answer.
Credits forward 30 days against any path you book after.
